Ryan Kaji has made the top of the list for the third year running. The young boy earned £22 million by unboxing and reviewing toys. He’s also set to earn millions from his own brand
A nine-year-old boy has been ranked as this year’s highest paid YouTuber, raking in a whopping £22 million.
Ryan Kaji earns $29.5 million in a year just by “unboxing” and reviewing toys and games online.
The youngster has ranked the highest for the third year running, earning £20 million last year.
Along with his YouTube income, the lad from Texas earns $200 million from his own “Ryan’s World” branded toys and clothes.
As if that’s not enough – Ryan has reportedly signed an undisclosed deal for his own series on Nickelodeon, which would most likely see him earning millions more.
The child influencer started his career in 2015, when he was just four-years-old.
His family even changed their surname, Guan, to Kaji and have set up nine other channels.
Ryan’s World has 41.7m subscribers and 12.2bn views, reports The Guardian.
But the family has come under fire after a complaint the videos he uploads do not disclose all sponsors properly.
“Nearly 9% of the Ryan ToysReview videos have included at least one paid product recommendation aimed at preschoolers, a group too young to distinguish between a commercial and a review.
“These advertisements often depict unhealthy foods,” according to a complaint from consumer watchdog, Truth In Advertising.
Professor of journalism and media studies, Benjamin Burroughs, has expressed concerns about the rise of child influencers.
He said: “As a child influencer, [Ryan] is being courted by companies to play with the latest toy so that other children can see it.
“But now, the child influencer himself has become a brand that is then being put into Walmart, and Target, and Amazon as its own force and influence.
“It’s pretty shocking.”
Other YouTubers who made the list include Mr Beast (Jimmy Donaldson), $24m, in second place.
In third place is Dude Perfect, earning $23m.
The account is run by five friends – Coby Cotton, Cory Cotton, Garret Hilbert, Cody Jones and Tyler Toney who play stunts with lightsabers.
Olalekan Ajimoti – Blogger, Content Writer, and Digital Marketer helping brands and retailers build 8-figure e-commerce since 2016.
As a corporate trainer, brand communications expert, and brand consultant, I help people start, stay and grow in business leveraging digital skills and traditional expertise.
