Gospel singer, Frank Edwards has stated that singers in the niche do not have money as their focus, and are rather concerned about spreading the good news of the Lord Jesus Christ.
He made the statement while speaking in an interview with The Punch, when he was asked to state his opinion on the reason why most gospel singers are not being signed as ambassadors for brands.
He said
There are so many reasons. Firstly, you have to understand that the industry and ministry is not the same thing. Gospel music is a ministry, the other one is an industry, so it functions fully like that. The gospel ministry is totally different from the secular industry even though you might say that there is a business side of it which makes it similar.
in gospel ministry, the business aspect of it is never the focus. I tell people that if you want to make money, don’t do gospel music; you would have a lot of issues. Gospel music means one is reaching out to people through music; the others are strictly entertainment or at least 70-80 per cent entertainment.
The company would rather give the opportunity to musicians who sing songs that all religions, including Christians, would dance to, either at a party or in a club. Because the companies are looking for numbers, they would give the brand ambassadorship to someone who everybody loves their music. If the companies give it to gospel singers like me, people who don’t listen to gospel would probably not pay attention.
Although I’m a brand ambassador, it is not everything that one must do as a gospel artiste. When you are not getting endorsements, think of how many souls you music has healed– that’s your reward.
Olalekan Ajimoti – Blogger, Content Writer, and Digital Marketer helping brands and retailers build 8-figure e-commerce since 2016.
As a corporate trainer, brand communications expert, and brand consultant, I help people start, stay and grow in business leveraging digital skills and traditional expertise.
