Recently, controversy has trailed how Media personality, Toke Makinwa makes her money. People have been itching to know what she does that affords her her luxurious lifestyle. Well, we decided to do some snooping around and we found out 6 ways she makes money.
1. TM Luxury Bags
Toke Makinwa launched her luxury bag line in November 2017. The vlogger leveraged on her impeccable fashion style to design bags pleasing to every bag lover. The TM Luxury Bags are sold from N35,000 and above.
2. Glow by TM
Toke has not been pretentious about how she changed from being dark-skinned to being fair-skinned. Everyone who cares to know, knows she bleached her way to fairness. She has also often expressed how much of a sucker she is for skincare products. In 2018 she launched Glow by TM which was a partnership she had with Buluwa Inc.
The skincare brand offers a wide range of face and body products for traditionally hard-to-manage skin tones. She sells them for about N45,000.
3. Book
In 2016, Toke wrote On Becoming- a book which chronicles parts of her life that we didn’t know before. The book was rated as a best-selling book and is still up for sale on different platforms such as Amazon.
4. Endorsement deals/ Brand ambassadorship
Over the years, Toke has signed different endorsement deals including Nestle Nigeria, United Africa Company in 2013 and Mecran Cosmetics in 2016. She presently has endorsement deals with Ciroc Vodka Nigeria and OPPO.
She makes millions from these deals.
5. Vlog
Toke has a vlog whereas she says, she shares a special side of herself with the world. The vlog was launched in 2012. I can’t categorically say how much she earns from vlogging, but she should.
6. Appearances
You know you’re big when people not only invite you but also pay you for coming to their event. Toke is big. Last year, she shared with her Instagram followers how much she charges to make an appearance in some events- half a million and above! That’s good money.
The media personality probably has other sources of income, but these are the ones we know of. It’s admirable how she has established her brand and continues to promote it despite the criticisms she receives for being herself. It’s something worth emulating.
Olalekan Ajimoti – Blogger, Content Writer, and Digital Marketer helping brands and retailers build 8-figure e-commerce since 2016.
As a corporate trainer, brand communications expert, and brand consultant, I help people start, stay and grow in business leveraging digital skills and traditional expertise.
