Rihanna’s Fenty Beauty line earned her a whopping ‘$72 million in media value in one month,’ according to Women’s Wear Daily.
The brand’s ‘Media value’ includes the amount of money the brand’s earned from free advertising from social media exposure and press, according to a description from Newsweek on Friday.
Fenty Beauty debuted September 9 and was an instant success, with products selling out in mere moments online and in stores.
Emeh Achanga,the CEO of the Miss Petite Nigeria Brand is a lawyer turned blogger. She is very passionate about writing, with several publications and awards to her credit .She is currently working on publishing a collection of short stories which are basically a memoir about her exciting true experiences.